Cultivate Light/Dark Ale

Luke Despatie and The Design Firm – Award-winning package design
Winner – Design Edge Regional Awards – Best in Category, packaging

Cultivate, a local food tourism initiative, teamed up with small Ontario brewery William Street Beer Co. to develop Cultivate Light Dark, a dark ale that’s light on alcohol but full of flavour. To commemorate the occasion, we brought in seasoned local illustrator Clayton Hanmer and designed a dual light/dark label featuring electric images of mischievous monsters and other regional easter eggs including the handsome mug of a local contest-winner!

Illustration: Clayton Hanmer

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